Ship or Die at Accelerate 2025: How to Run a Crypto Business

Mike Dudas, managing partner and co-founder of 6th Man Ventures, delivers a powerful keynote at Accelerate 2025, offering invaluable insights into running a successful crypto business. With over 120 investments in the crypto space, including numerous Solana ecosystem projects, Dudas shares lessons learned from both his VC experience and his own entrepreneurial journey.

Summary

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Dudas emphasizes the unique challenges and opportunities in the crypto business landscape, highlighting the importance of building a resilient team, developing customer-centric products, and navigating the volatile crypto market. He stresses the need for authenticity, rapid adaptation, and strategic decision-making in areas such as regulatory approach, chain selection, and global expansion.

The presentation covers crucial aspects of crypto business operations, including hiring practices, sales and marketing strategies, and the delicate balance of token economics. Dudas underscores the importance of creating long-term value for all stakeholders while managing the complexities of blockchain technology and community dynamics.

Throughout the talk, Dudas provides practical advice on how to survive and thrive in the fast-paced crypto environment, touching on topics such as treasury management, product-market fit, and the power of community engagement. His insights offer a comprehensive guide for both aspiring and established crypto entrepreneurs looking to navigate the challenges of building successful blockchain-based businesses.

Key Points:

Team Building and Culture

Dudas emphasizes the critical importance of starting with the right people when building a crypto business. He highlights the need for team members who are resilient, curious, and deeply passionate about crypto. The ideal candidates should be comfortable with uncertainty and willing to tackle problems that have never been solved before.

The speaker stresses the value of having partners who are "the right kind of friend" – individuals who will stand by you during challenging times, such as when facing legal threats or public attacks. This level of loyalty and commitment is crucial in an industry known for its volatility and intense scrutiny.

Product Development and Market Fit

When it comes to product development, Dudas advises entrepreneurs to focus on creating something that customers genuinely want. He notes that the initial idea rarely ends up being the ultimate successful product, emphasizing the importance of flexibility and iteration.

Dudas suggests that successful crypto products often target either fame or fortune, as these are strong motivators in the industry. He also points out that simpler ideas tend to be more successful, citing examples like launching a coin for less than $2 on Solana. The key is to ship quickly and iterate based on user feedback, rather than waiting for the perfect market moment.

Operational Decisions and Strategy

Dudas outlines several crucial decisions that crypto companies must make, which often differ from traditional startups. These include choosing a headquarters location, determining the regulatory approach, selecting a blockchain (with a strong recommendation for Solana), and deciding on the timing and scope of the launch.

He emphasizes the importance of going "all in" when launching, given the rapid pace of change in crypto markets. Dudas also discusses the potential for global expansion, noting that crypto businesses have unique opportunities to reach a worldwide audience from the start.

Sales, Marketing, and Community Engagement

In the realm of crypto sales and marketing, Dudas stresses the importance of content marketing and being your own PR agency. He advises against hiring external PR firms, citing their often poor understanding of the crypto space. Instead, he encourages founders to share their passion for the product directly and engage with the community.

Dudas highlights the importance of identifying and engaging with relevant "tribes" within the crypto ecosystem, such as the Solana community. He advises entrepreneurs to lean into the culture of these communities and find allies who are aligned with their vision.

Financial Management and Value Creation

On the financial front, Dudas emphasizes the importance of maintaining a stable treasury, warning against over-reliance on volatile crypto assets for operational funds. He advises keeping a sufficient amount in stablecoins to ensure business continuity regardless of market fluctuations.

Regarding token economics, Dudas notes the increasing expectation for tokens to have clear value accrual mechanisms, such as buybacks or fee distribution to holders. However, he cautions against distributing too much value to external stakeholders early in the business lifecycle, stressing the importance of creating long-term enterprise value for all stakeholders.

Facts + Figures

• 6th Man Ventures has invested in over 120 companies, projects, and protocols, with a significant number in the Solana ecosystem
• Dudas suggests that only about 10-20% of the advice given will resonate with any individual listener
• The speaker identifies an "order of magnitude higher level of sociopaths" and mission-driven individuals in crypto compared to traditional tech
• Dudas estimates that he can count on one hand the number of companies (out of 120 backed) where the original idea became the ultimate successful product
• The presenter suggests spending about a third or more of CEO/founder time on hiring
• Dudas warns against mistaking "points market fit" for true product-market fit, citing examples of ecosystems where TVL dropped by over a billion in a day when incentives ended
• The speaker recommends having 25% of people love you, 50% be neutral, and 25% dislike you, rather than having no one care about you at all

Top quotes

1. "Start with good people, particularly in crypto. It's a people-driven ecosystem."
2. "You need somebody alongside you from the beginning who's going to be able to take those hits with you."
3. "Make something customers want. And by the way, you may not know what that is. So it's going to change."
4. "Inauthenticity is the one thing that will absolutely destroy you in crypto."
5. "Don't let the chain choice be your failure. Solana's a very, very good, safe, performant choice."
6. "You're the PR agency. Don't hire one of these."
7. "Don't mistake points market fit for product market fit."
8. "Stable treasury. Have a sufficient amount of your treasury in stablecoins because you're operating a business that has to exist regardless of the macro price of the asset that your business is funded in."
9. "Find that killer thing because the amount of money you can make in a short period of time to build a treasury to then do more things is incredible and unlike anything you see in traditional industries."
10. "Your number one job is realizing enterprise value for all stakeholders. Don't lose sight of that."

Questions Answered

What are the key qualities to look for when building a crypto startup team?

When building a crypto startup team, look for individuals who are resilient, curious, and deeply passionate about crypto. These team members should be comfortable with uncertainty and willing to tackle new, unsolved problems. They should also be the "right kind of friend" who will stand by you during challenging times, such as when facing legal threats or public attacks. This level of loyalty and commitment is crucial in the volatile crypto industry.

How important is it to launch quickly in the crypto space?

Launching quickly is crucial in the crypto space due to the rapid pace of change in crypto markets. Dudas emphasizes the need to "ship or die," advising entrepreneurs to go "all in" when launching. The key is to get your product out there quickly and iterate based on user feedback, rather than waiting for the perfect market moment. This approach allows you to learn and adapt faster, which is essential in an industry where market conditions and trends can change in a matter of days or weeks.

What are some common mistakes in crypto treasury management?

One common mistake in crypto treasury management is over-relying on volatile crypto assets for operational funds. Dudas advises keeping a sufficient amount of the treasury in stablecoins to ensure business continuity regardless of market fluctuations. Another mistake is considering token treasury as a predictable part of the runway, given the difficulty in liquidating tokens and their price volatility. It's important to focus on cash and equity for reliable operational funding.

How should crypto startups approach marketing and PR?

Crypto startups should focus on content marketing and being their own PR agency rather than hiring external firms. Dudas advises against using traditional PR agencies, citing their often poor understanding of the crypto space. Instead, founders should share their passion for the product directly, engage with the community, and create content that showcases their expertise and vision. Identifying and engaging with relevant "tribes" within the crypto ecosystem, such as the Solana community, is also crucial for effective marketing.

What's the best approach to token economics for a crypto startup?

For token economics, Dudas notes the increasing expectation for tokens to have clear value accrual mechanisms, such as buybacks or fee distribution to holders. However, he cautions against distributing too much value to external stakeholders early in the business lifecycle. The focus should be on creating long-term enterprise value for all stakeholders. It's important to work with aligned VCs and advisors who can provide honest feedback on token strategy without conflicts of interest.

How important is choosing the right blockchain for a crypto project?

Choosing the right blockchain is crucial, but Dudas emphasizes that while you won't necessarily win by virtue of your chain choice, you can certainly lose by choosing the wrong one. He strongly recommends Solana as a "very, very good, safe, performant choice." The right blockchain should provide the necessary performance, ecosystem support, and potential for growth. Launching on a less established or poorly performing chain can put a project at a significant disadvantage from the start.

What's the best way to identify product-market fit in crypto?

To identify true product-market fit in crypto, Dudas advises focusing on creating something that customers genuinely want and iterating based on user feedback. He warns against mistaking "points market fit" (temporary interest driven by incentives) for true product-market fit. Look for sustained usage and demand even after initial incentives have ended. Additionally, successful crypto products often target either fame or fortune, as these are strong motivators in the industry. The key is to find a simple, compelling use case that resonates with your target audience.

How should crypto startups balance between equity and token value creation?

Crypto startups should carefully balance value creation between equity and tokens. While tokens can help with community engagement and incentives, Dudas emphasizes the importance of creating long-term enterprise value that benefits all stakeholders. He advises against distributing too much value through tokens or airdrops early in the business lifecycle. Instead, focus on building a sustainable business model that creates value for both token holders and equity investors. Work with aligned advisors to determine the right balance and ensure that your token strategy supports rather than hinders your overall business goals.